2025 Online Identity Study: Global Consumers Fear AI-Powered Fraud in Travel Industry

Jumio, the leader in Artificial Intelligence (AI)-powered identity intelligence anchored in biometric authentication, automation, and data-driven insights, recently released new findings from its 2025 Online Identity Study. As consumers worldwide set out for summer leisure, digital identity protection may be taking a more prominent spot on the packing checklist. Nearly half of global consumers (44%) lack confidence in the travel industry’s ability to protect them from AI-powered fraud, including identity theft and account takeover fraud.

Interestingly, while that figure rises to 55% in the United States, Singapore reported the lowest level of concern globally—only 37% of consumers say they lack confidence in the industry’s fraud protections. This raises concerns that consumers in one of Asia’s busiest travel hubs may be underestimating the growing threat of AI-driven scams.

For the sharing economy (including holiday rentals and other travel-focused gig economy services), confidence falls even further, with 42% in Singapore and 50% globally saying they don’t feel adequately protected.

Jumio: Consumers May Be Vulnerable to Fraud

Consumers share sensitive personal data in exchange for a simple holiday, notably turning over government-issued IDs like passports and drivers’ licences in order to book and check into flights, reserve accommodations and rental cars, and more. This exchange of data, Jumio explains, makes consumers vulnerable to fraud during the summer travel season—and they are recognising the risk.

These sentiments trend alongside broader global distrust in digital spaces, with 69% of global respondents (and 74% in Singapore) saying AI-powered fraud now poses a greater threat to personal security than traditional forms of identity theft.

In response to this distrust, Jumio found that consumers worldwide are slightly more willing to invest more time in identity verification on these platforms than in 2024. However, some markets—like Singapore—are showing signs of decreasing caution, potentially prioritising convenience over security:

• In 2025, 74% of global consumers said they would willingly spend more time on identity verification when accessing travel and hospitality-related platforms if it improved their security—up from 71% in 2024. In Singapore, the figure is even higher at 78%, but this actually represents a 6% decline from last year, signalling a possible shift toward convenience despite rising AI fraud risks.
• Global willingness to spend time verifying identity on sharing economy platforms also stayed high at 70% in 2025, only slightly down from 71% in 2024. In Singapore, however, the drop was steeper—falling 11 percentage points to 74%, down from 85% in 2024. This suggests that, despite increasing fraud sophistication, Singaporean consumers may be letting their guard down when it comes to personal security on these platforms.

An Increased Willingness for Identity Verification

Global consumers’ increasing willingness to spend time on identity verification for travel-related transactions follows a growing trend in traditionally higher-risk industries. For instance, Jumio found that 80% of consumers globally and 82% of Singapore consumers were willing to spend more time on security for digital platforms supporting banking and financial services.

“Whether it’s an evacuation plan or a safe in every hotel room, the travel and hospitality industry know how to build the structures and processes customers need to feel safe. Now customers expect the same level of care for their personal data,” explained Bala Kumar, Chief Product and Technology Officer at Jumio. “But travel and hospitality businesses can’t keep layering traditional protections on already complex processes—they need new solutions and technologies to balance convenience with protection, even as AI-powered scams evolve.”

Find additional data and insights from Jumio, click here.