Press ReleaseCyber Crime & ForensicCyber Safety
Ping Identity Survey Reveals Singaporeans Most Worried Globally About Deepfakes
Singaporeans Are Demanding Stronger Security and AI Regulation
Ping Identity, a leader in securing digital identities for the world’s largest enterprises, released its global 2025 Consumer Survey revealing that Singaporeans are more concerned about deepfake impersonations (39%) and Artificial Intelligence (AI) voice cloning (33%) than any other country. The report found that 85% of Singaporeans now use AI, up from 41% globally a year ago, while a mere 12% have “full trust” in the organisations that manage their identity data. Trust is eroding quickly, with a majority reporting more concern about personal data security than they felt five years ago, paired with growing demand for stronger authentication and tighter government regulation.
“Consumer confidence in brands is eroding as we enter a ‘trust nothing’ era fuelled by AI-enabled fraud. The rising concern among Singaporeans for deepfake impersonations and AI voice cloning highlight the urgent need for stronger and more user-friendly identity verification methods as AI adoption grows. Brands must prioritise adopting advanced authentication solutions such as biometrics to enhance the consumer trust. In doing so, organisations can safeguard identities and rebuild confidence in digital interactions amid an evolving threat landscape,” saidJasie Fon, Regional Vice President of Asia at Ping Identity.
Global Consumer Findings of the Ping Identity Study
AI Adoption Soars, But Security Concerns Loom Larger Than Ever
- 68% now use AI personally (up from 41% in 2024), with even higher adoption (85%) in Singapore.
- 75% say they are more concerned about personal data security than five years ago, and concerns are even higher in Singapore (85%).
- 39% cite AI-driven phishing as the modern scam that concerns them most, while Singaporeans are most concerned with deepfakes.
Citizens Crave AI Safeguards, But Feel Left in the Dark
- 73% believe government regulation of AI to protect their identity data is important.
- However, 52% say they do not feel sufficiently informed or protected from scams by guidance from safety organisations or government institutions, suggesting more need for education.
- Only 23% feel very confident in their ability to determine whether something is legitimate or a scam. In Singapore, that confidence is even lower at a mere 13%.
Biometrics Top the Wishlist to Improve Trust, Security and Experience
- 34% report biometric authentication and 33% cite multi-factor authentication as the top features that would increase their trust in online brands.
- Fraud is fuelling demand: financial fraud (25%) and account take-over (21%) were the most common scams experienced, many of which may have been prevented through biometrics.
- Reflecting this, the leading change people want in the login experience is more biometrics (21%).
Methodology
This random double-opt-in survey, commissioned by Ping Identity, was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR). Talker Research interviewed 10,500 consumers across the US (2,000), UK (2,000), France (1,000), Germany (1,000), Australia (1,000), Singapore (1,000), India (500), Indonesia (500), Netherlands (500), Sweden (500), and the UAE (500). Year over year comparisons based on Ping Identity’s 2024 Consumer Survey.
