ShopBack Doubles Down on Forter Partnership to Safeguard Online Transactions
Forter, the trust platform for digital commerce, today announced the expansion of its partnership with ShopBack, Asia-Pacific’s leading shopping and rewards platform, to secure the company’s rapidly growing digital commerce business. ShopBack relies on Forter to secure transactions and build trust with more than 30 million shoppers across 10 markets.
ShopBack is experiencing a period of transformative growth. The company recently acquired Southeast Asia’s buy now, pay later (BNPL) pioneer hoolah, and expanded its offering to include a new payment product, ShopBack Pay.
As part of its expanding use of Forter’s platform, ShopBack now leverages Trusted Conversions to enhance shopping experiences by approving more legitimate customers and decreasing false declines. ShopBack’s 8,000 merchants now benefit from this real-time decisioning—automation that allows them to seamlessly scale.
“ShopBack is growing at an incredible pace. To keep up with this level of demand, we need to continue delivering superior customer experience at scale,” said Candice Ong, Chief Commercial Officer, ShopBack. “With Forter, we’re able to make more precise and faster decisions about customer trustworthiness. Ultimately, this leads to reduced fraud, allowing us to offer a frictionless and exceptional customer experience.”
ShopBack chose to expand its partnership with Forter after the successful deployment of Trusted Identities which reduced ShopBack’s cart abandonment rate from 3-D Secure (3DS) by 70 percent. With Forter, they have optimised the use of 3DS to improve conversion rates and customer experience.
“ShopBack is on the cutting edge of digital commerce. Their commitment to make shopping rewarding, delightful and accessible to all fits squarely with Forter’s mission to build trust into every step of the digital commerce journey,” said Joe Lee, Vice President of APAC, Forter. “We’re excited to double down on our partnership with ShopBack to help maximise their revenue, optimise their customer experience and reduce fraud.”
