Securing Your Inbox: Enhancing Email Deliverability, Credibility, and Visibility With DMARC

In the age of numerous new communication options, you might think that email is becoming less relevant. On the contrary, it is still very much alive and thriving.

This is especially evident in the business world, where email remains a robust mode of communication. To emphasise its continued relevance, even Slack, a prominent messaging platform, refuses to accept the idea of email’s decline. The data supports this claim as well; according to Statista, the number of emails sent globally is on an upward trajectory, with 333.2 billion dispatched in 2022 and a projected 347.3 billion expected by the end of 2023.

Expect that figure to keep increasing, making it crucial to stay updated on your email and domain activities. In simple terms, you’ll need a clear view, and that’s where DMARC, or Domain-based Message Authentication, Reporting, and Conformance, comes into play. DMARC is an open email standard designed to specifically protect the email channel and prevent fraudsters from imitating or spoofing your domain, thus ensuring the authenticity of all emails sent from it.

Learn more about DMARC HERE.

In other words, a DMARC can ensure the integrity of your emails because the recipients will know that the emails they are receiving are legitimately coming from you and because nefarious individuals cannot perpetuate fraud using your company email or domain.

Aside from giving you visibility into your email environment, a DMARC can give you these other benefits:

• Increased email deliverability. Your emails are useless if they go straight to the junk or spam folder. And that’s what happens when the receivers can’t differentiate the legitimate emails from the spam. Implementing DMARC solves this problem by improving the deliverability of your emails and weeding out the fraudulent ones.
• Enhanced credibility. Because DMARC makes sure only legitimate emails are sent, your customers and peers will have peace of mind knowing fully well that emails coming from you are actually legit. Hence, they won’t be getting in touch with you repeatedly for confirmation.
• Visibility into cyber-attack risk. Leveraging third-party email senders is inevitable, but it also opens you or your customers to cyber attacks. DMARC reduces that risk by allowing you to see every third-party sending on your behalf and to make sure they comply with email best practices. It can even minimise the risk of business email compromise.

All these benefits can only be realised with the right DMARC vendor—in this case, one that can provide a proven enforcement policy, automated discovery of third-party senders, and support for enterprise-class features, among others.

Undoubtedly, making an informed choice in this regard can pose various challenges. To ensure you’re well-prepared, we recommend delving deeper into the subject of DMARC with the guidance of Fortra’s experts, who have generously shared their expertise in the comprehensive e-book titled “Getting Started with DMARC” to facilitate your journey.

To gain a deeper understanding of DMARC and make the right selection, click HERE.