Top Cybersecurity Predictions For Businesses in 2025

The battle between cyberthreats and cybersecurity is never ending. Cyber attackers continuously evolve their behaviours, tools and techniques to hit new targets, exploit new opportunities and evade detection, while ever-advancing security solutions innovate and adapt to protect against them.

The end of the year is a good time to consider how this landscape might evolve over the next 12 months. Predicting the future for cyberthreats and cybersecurity isn’t easy, but you can anticipate what is likely to happen by looking at how things have changed over the past year. What new and emerging threats do we see, and which persistent and enduring approaches are still achieving success?

Our research, insight and experience in 2024 suggest that in 2025 in Asia-Pacific, we can expect that:

1. Threat actors will invest ever more time and effort into evading or disabling security measures. They will leverage novel, complex, and sophisticated techniques, such as the endpoint detection ‘EDR killer’ designed to disable endpoint security, and advanced phishing methods that can bypass traditional security.

   Defence evasion isn’t new, it has been a part of attack chains for many years, but in the past, we would see threat actors disengage when encountering a security control preventing them from pressing forward. In 2024, we have observed attackers employing new complex methods to evade and/or disable typical security with determination, focus and resources. In 2025, we expect attackers to be even more persistent, leveraging advancements in artificial intelligence (AI) to facilitate their efforts.

2. AI-powered attacks will continue to evolve, making attacks increasingly personalised, faster, and harder to detect. They will use automation to execute large-scale attacks and target vulnerabilities in software and systems across organisations. AI-enhanced threats will take many forms, from phishing emails generated with flawless grammar and personal details or deepfakes, to highly adaptive malware that can learn and evade detection systems.

   Tech leaders are also apprehensive about how their data might be used in training large language models (LLMs). Organisations fear that employees might inadvertently expose sensitive information to AI applications like ChatGPT and Google Bard, leading to potential data breaches and privacy violations.

3. More attacks will feature multiple approaches. There will be a rise in multichannel, multistage attacks. This will include attacks that infiltrate one platform, such as email, messaging, or collaboration platforms, and then expand laterally to others. More attacks will leverage vulnerabilities in interconnected devices and exploit identity-based vulnerabilities.
4. Organisations will also worry ever more about the “unknown” — undetected security gaps, new attack methods, accidental supply chain threats, or an attack occurring without their knowledge — as threat actors increasingly leverage novel tools and techniques to help them breach systems, exfiltrate data, or compromise infrastructure without triggering any immediate alarms.

In short, in 2025 we can expect cyberthreats to become even more targeted, adaptive, and automated. Attacks will likely be orchestrated at scale, with AI enabling attackers to create diversions and carry out highly automated and sophisticated operations.

Many organisations are doing the right thing by investing in cybersecurity platforms. The challenge then becomes knowing what they need to protect. They need a complete, updated asset inventory to ensure all devices have endpoint security deployed. Unprotected devices connected to the network are prime targets for attackers.

An integrated, AI-powered approach to cybersecurity with full visibility and response capabilities across all devices, servers, networks, and applications, and underpinned by 24/7 monitoring is crucial to a successful cybersecurity programme in 2025.